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How to Prepare for Interviews

It's never been tougher to get a job. Never before have there been as many well qualified candidates competing for the job you want. You may be an excellent candidate but get it wrong in the interview and you won't get a second chance. Interview Preparation is the difference between getting the job and waiting for the call that never comes.

"Fail to prepare and you prepare to fail" - Brian Tracy

Personally, as a recruiter, an unprepared candidate is a major red flag. Conversely some focused interview preparation will make you stand out from the crowd and give you real interview confidence.

How Interview Preparation and Interview Coaching Relate

This page covers how you can prepare for your interview. But If you've never had interview coaching, I recommend it. Because a professional interview coach can do something better than anyone else can - they can identify your interview mistakes that are preventing you from getting the job. To do interview coaching select your option below. Otherwise continue reading to find out how to prepare for an interview.

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An example of what interview coaching can do:

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7 Ways to Prepare for Interviews:

There are a number of ways to prepare for interviews. This is my summary with pros and cons:

  1. Use a checklist. Great because checklists are an excellent method to not miss important steps. The con is that checklists are a bit light on content - they tell you what to do, not how to do it.
  2. Use a set of interview questions to prepare your answers. Good because knowing the answer to a question can boost your confidence. The cons are that this can make you look static because you are recalling answers. This method only works for questions you know you will be asked.
  3. Research the company and the interviewer. Very powerful when you know how to use the information. But can take time.
  4. Review your own resume. This is pretty important as you will likely get questioned on it.
  5. Take a psychometric assessment. To understand your strengths and weaknesses and how other people perceive you. Psychometric testing is an incredibly powerful tool that you can leverage in an interview. If a recruiter has tested you it's important to know what their assessment is saying about your strengths and weaknesses. On the negative side, without an expert there is a learning curve to apply this.
  6. Mock interviews with friends and family. This is a step up from just using interview questions because you get "live practice". If you know people who are experienced interviewers and can give you honest, helpful feedback then mock interviews will also give you some interview training. On the downside, the best interviewers will be too busy managing companies.
  7. Professional Interview Preparation and Coaching. On the positive side this is the most effective method. A professional will get you the best results with the most efficient use of your time. The negative is using a professional costs money. Of course we believe the investment is small compared to getting the job you want. Interview coaching isn't for everyone. See below to find out if you are suitable for interview coaching.

Who Professional Interview Preparation is for:

  • Do you have an upcoming interview?
  • Would you like to stand out from the other candidates?
  • Do you want to improve your confidence?
  • Have you failed at interviews in the past?
  • Do you want to take control of the interview process?
  • Do you want to know what happens with your psychometric assessment?

If any of these apply to you, interview coaching will improve your interview success.

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Why Interviews Suck - How the Odds are Stacked Against You

An interview is like a live performance. You have to produce a perfect performance in front of a highly critical audience. Worse the audience will purposely try to trick you and find your weaknesses.

  • You only have a short time to convince the recruiter that you are the best person for the job
  • Being good at a job doesn't make you good at interviewing
  • Body language and how you speak is as important as what you say
  • You will face difficult technical questions and
  • You never get any honest feedback, making it difficult to improve

You only get limited practice at interviewing yet it is the most important thing to get right in your job search. Mock interviews and interview coaching are what successful job seekers do.

Interviewing is a competition with stacked odds

A single job will start off with 5 - 10 first round interviews and could easily be a lot more. The odds are against you and the job market is full of well qualified candidates. If your competition does interview coaching and you don't they will interview a lot better than you, even if they are a weaker candidate. If your competition doesn't do interview coaching and you do, you will easily stand out.

Have you ever done an interview, not got the job and then wondered what you did wrong?

As much as you'd like to find out why, It's not the job of interviewers to give you interview feedback. Interviewers don't have the time to give feedback to everyone they interview. Interviewers are reluctant to give feedback because of legal risk of being interpreted as being  discriminatory. If you do get feedback it's seldom helpful. Interview preparation coaches are the experts at assessing your interview technique and giving constructive, actionable advice.  

Get the Inside Secrets on Interviewing

We are the company that trains managers how to give tough interviews. We also work extensively with recruitment consultants. That's why we know the inside secrets to interviewing and what interview questions you will most likely be asked.

Find out how to:

  • Answering technical questions to prove your skills
  • Answering difficult interview questions
  • Answering behavioral interview questions
  • Controlling interview nervousness
  • Identify body language that is alienating recruiters
  • Communicate your strengths to interviewers and more
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The Role of Psychometric Assessment in Recruiting

A Personality Test can Eliminate you From a Job

Different types of people suit different types of jobs. Recruiters use psychometric assessments (commonly called personality tests) to match applicants to jobs. More advanced interviewers even change interview questions based on your psychometric profile. If the recruiter knows your behavior profile but you don't, you will be at a disadvantage. Worst case: many job applicants are eliminated because of concerns raised from their psychometric assessment. But it is possible to address these concerns if you know what they are and how.

Psychometric Testing to Formulate Successful Interview Strategies

Psychometric testing identifies your strengths, weaknesses, how other people perceive you and how you interrelate with other personality types. An interview coach can use this information to improve your interview answers, work out how to sell your strengths and to build better rapport with interviewers. Doing a psychometric test is not required for interview coaching. Personally I recommend psychometric tests because they aren't just for interviewing, they are important for life skills.

Bonus Material:

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  • Interview Question and Answer Guide with an extensive list of questions
  • Interview Checklist
  • What to wear for your interview
  • What questions you should ask
  • What questions you shouldn't ask
  • Follow up letter template
  • Resume feedback


You will need to send your resume and what job(s) you are applying for. Your Interview Coach will prepare a list of questions that you are likely to be asked in the interview and create a custom session for you. Sessions are done over Videoconference/ Skype. We ask that you wear your interview outfit for the session. Please advise us if you don't want your session recorded.


What's the difference between the options?

  • Interview coaching includes personal one-on-one time with an experienced recruiter
  • The interview coaching with a psychometric assessment is everything that is included in interview coaching PLUS:
    • A psychometric evaluation from a 
    • Expert feedback on how you can have better interview success by improving your rapport, identifying your strengths and compensating for your weaknesses
  • The executive Interview coaching includes all of the above (including the psychometric test) PLUS:
    • More extensive determination of your unique strengths and formulation of your unique selling proposition
    • More preparation time by our coaches to save you time in your session (whether this is researching target company and interviewers etc.)

Will interview coaching really make a difference?

Per wikipedia: "Research has shown that how well an applicant does in the interview can be enhanced with coaching" (ref)

Is interview coaching available in person?

Only at one of the offices in Sydney, London or Johannesburg by prior arrangement

Why is interview coaching done over video conference?

The short answer is because this is convenient (in terms of location and availability). This helps keep time and price down and we find that many customers need coaching at short notice. Also video interviewing is the most difficult type of interviewing to be successful at. By coaching over the most difficult medium we believe we coach for your "worst case" scenario. Someone can interview well in person and not well over video.

Can you train effective interview skills training over video conference?

Our coaches can see and hear you over video conference almost as well as in person. The shortfalls of video interview coaching are: 1. We can't test your greeting such as your handshake. 2. We can see most but not all of your body language in the video frame. Because of this we adapt the coaching to make sure these are covered.

What do I need to do a video interview?

A computer with a decent web camera and microphone, capable of running Skype. A Skype user ID (or Google Hangouts). Or it's also possible to use a smartphone or tablet (if these can be propped up in a suitable position).

Why do you ask me to wear my interview outfit?

It's not compulsory for you to wear your interview outfit but we recommend it for three reasons:

  1. Some patterns cause video interference called moiré patterns. Plus lighting and colors affect how you are perceived. By testing we can check for this.
  2. We can give you feedback on whether your outfit is appropriate for the job interview. Like it or not what you are wearing could help or hinder you before you answer the first question.
  3. Practice. Practicing makes sure you are prepared and get it right on the big day. Practice also reduces nervousness.

What guarantees do you provide?

We don't guarantee getting any particular job offer because successful interviewing is also about identifying which jobs are not right for you. You do not want to get a job that doesn't suit you because of your values, interests etc. We can guarantee that interview coaching will improve your interview ability and success. Part of our process is making sure your expectations are met. If you are not satisfied with the service for any reason we want to know and will do what is in our power to make it better.

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